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GSI Commerce Solution Utilized in New Bath & Body Works Online Retail Store

GSI Commerce Solution Utilized in New Bath & Body Works Online Retail Store

KING OF PRUSSIA, Pa., Oct. 18 /PRNewswire-FirstCall/ -- GSI Commerce Inc. today announced that Bath & Body Works, a division of Limited Brands , earlier this month launched an online retail store ( using an e-commerce solution that includes core technology and fulfillment services provided by GSI Commerce.

"Limited Brands is one of the most admired and successful retailers and we are very excited to partner with them to provide an e-commerce solution for Bath & Body Works," said Damon Mintzer, executive vice president of sales for GSI Commerce.

The online store provides customers with help-to-shop features such as shop by brand, fragrance, or solution. The shop by solution feature is particularly noteworthy in that the Web store suggests products to customers based on their comfort needs. For example, shoppers are shown product solutions that can help ease stress, reduce fatigue or help with dry skin. The online store also offers a "create your own gift" feature, which helps shoppers create customized gifts for personal care activities. For example, a shopper can create the gift of a "perfect shower," and the Web store will display recommended products for purchase that will create the perfect shower gift. Shoppers can choose from several personal care activities including create a "home spa treatment" or the "perfect pedicure."

"We believe there is a significant direct-to-consumer opportunity for Bath & Body Works, and GSI Commerce has the expertise to help us grow this important retailing channel," said Ruben Pinchanski, executive vice president of Limited Brands Direct. Prior to the recent launch of its online store, Bath & Body Works sold its beauty and personal care products through its 1,563 stores nationwide.

About GSI Commerce

GSI Commerce is a leading provider of e-commerce solutions that enable retailers, branded manufacturers, entertainment companies and professional sports organizations to operate e-commerce businesses. We provide solutions for our partners through our integrated e-commerce platform, which is comprised of three components: core technology, supporting infrastructure and partner services. We either operate, or will operate pursuant to signed agreements, all or portions of the e-commerce businesses for approximately 50 partners.

Forward-Looking Statements

All statements made in this release, other than statements of historical fact, are forward-looking statements. The words "anticipate," "believe," "estimate," "expect," "intend," "may," "plan," "will," "would," "should," "guidance," "potential," "continue," "project," "forecast," "confident," "prospects," and similar expressions typically are used to identify forward- looking statements. Forward-looking statements are based on the then-current expectations, beliefs, assumptions, estimates and forecasts about the business of GSI Commerce and the industries and markets in which GSI Commerce operates. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions, which are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or implied by these forward-looking statements. Factors which may affect GSI Commerce's business, financial condition and operating results include the effects of changes in the economy, the impact of FASB 123(R), consumer spending, the financial markets and the industries in which GSI Commerce and its partners operate, changes affecting the Internet and e-commerce, the ability of GSI Commerce to develop and maintain relationships with strategic partners and suppliers and the timing of its establishment, extension or termination of its relationships with strategic partners, the ability of GSI Commerce to timely and successfully develop, maintain and protect its technology and product and service offerings and execute operationally, the ability of GSI Commerce to attract and retain qualified personnel, the ability of GSI Commerce to successfully integrate its acquisitions of other businesses, if any, and the performance of acquired businesses. More information about potential factors that could affect GSI Commerce can be found in its most recent Form 10-K, Form 10-Q and other reports and statements filed by GSI Commerce with the SEC. GSI Commerce expressly disclaims any intent or obligation to update these forward-looking statements, except as otherwise specifically stated by GSI Commerce.

Contacts: Michael Conn Greg Ryan GSI Commerce, Inc. GSI Commerce, Inc. Senior Vice President, Corp. Development Director, Corp. Communications tel: 610-491-7002 tel: 610-491-7294 e-mail: [email protected] e-mail: [email protected] Anthony Hebron Limited Brands, Inc. External Communications tel: 614-415-7072

GSI Commerce Inc.

CONTACT: Michael Conn, Senior Vice President, Corp. Development of GSI
Commerce, +1-610-491-7002, [email protected]; Greg Ryan, Director, Corp.
Communications of GSI Commerce, +1-610-491-7294, [email protected]; or
Anthony Hebron, External Communications of Limited Brands, +1-614-415-7072

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