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BroadSoft and Datatrend Technologies Partner to Deliver Comprehensive VoIP Solutions for Service Providers

BroadSoft and Datatrend Technologies Partner to Deliver Comprehensive VoIP Solutions for Service Providers

GAITHERSBURG, Md., and MINNEAPOLIS, Nov. 15 /PRNewswire/ -- BroadSoft, Inc., a leading provider of VoIP application software, and Datatrend Technologies, Inc., a leading infrastructure solutions provider, today announced a partnership to deliver a comprehensive VoIP solution for telecommunications and multimedia service providers.

The solution, which is now generally available, combines the BroadWorks(R) VoIP application suite from BroadSoft with a turnkey infrastructure solution (based on IBM eServer BladeCenter and xSeries systems running the Linux operating system) from Datatrend.

The BroadWorks VoIP application platform provides a comprehensive range of advanced applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

The infrastructure platform is an open, scalable, industry-standard platform designed for carrier-grade applications, and is crisply bundled and configured specifically for the BroadWorks application suite. Its price/performance leadership meets the needs of service providers deploying VoIP solutions to help reduce costs and accelerate the development of new potentially revenue-generating applications. The infrastructure solution is available for the IBM eServer BladeCenter and BladeCenter T (NEBS compliant) family of products as well as selected xSeries Telecommunications servers, including the x336.

The Datatrend infrastructure services include infrastructure design and configuration, quality-assured integration and staging, site installation/implementation, and ongoing support services. These offerings are designed to provide for a worry-free infrastructure solution deployment. The Datatrend Technology Solution Center is also available to assist clients with demonstrations, testing, and benchmarks.

The combination of the BroadWorks VoIP application software, the IBM infrastructure platform, and the Datatrend infrastructure services provides clients a total solution that is fully tested and supported, and enables these clients to serve their customers better than ever and position their network for the next generation of innovations.

As part of the agreement, BroadSoft and Datatrend will also work together on sales, marketing, solution development, and other business development initiatives.

"Our partnership with Datatrend significantly enhances the value proposition to the customer," said Scott Wharton, vice president of marketing for BroadSoft. "Service providers get a powerful combination of complementary offerings and skills that are attuned to their needs and objectives. Plus, they have an infrastructure expert and advocate who can advise them on their current and future IT environment and suggest creative and cost-effective ways for gaining the most out of their solution investments. Furthermore, as an IBM Premier Business Partner, Datatrend represents the type of infrastructure solution provider with a proven track record in designing and implementing infrastructure solutions for mission-critical applications."

"We are very excited to partner with BroadSoft in this important area of VoIP and related services," said Charlie Cox, Vice President of Sales and Marketing for Datatrend. "BroadSoft is clearly a market leader with a loyal and impressive customer base. In addition, they have proven time and again that they are committed to innovation and helping customers achieve a competitive advantage. We believe that combining our respective strengths will offer a very compelling value proposition, along with the assurance that the solution is the right fit, will help them grow their businesses, and achieve for them the ROI they expect and demand."

About BroadSoft

BroadSoft's VoIP application software is revolutionizing the delivery of hosted telephony and multimedia services. Its flagship BroadWorks(R) technology empowers wireless and wireline carriers to deliver next-generation voice and multimedia applications and advanced features that increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft's customer base of 135 network operators, including BellSouth, Korea Telecom, MCI, Singtel, Telstra, T-Systems, Verizon and XO Communications leads the industry with more than 1,500,000 lines deployed. Additional information is available at .

About Datatrend Technologies

Founded in 1987, Datatrend Technologies helps organizations optimize their IT environment (including servers, storage, software, and network infrastructure) to transform some aspect of their business. Specializing in delivering process improvements that help companies run more efficiently and create a competitive advantage, Datatrend stands as a true, end-to-end solution provider. Datatrend's solutions are designed to provide tangible, verifiable benefits, including lower cost of ownership, faster time to value, and maximum return on investment. Datatrend provides exceptional thought leadership in a customer intimate approach to earn their client's respect as a trusted advisor on business and technology issues. More information regarding Datatrend is available at .

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. IBM is a registered trademark of International Business Machines Corporation. All other names are trademarks of their respective companies.

Contact: Hilary Tomasson, Director Corporate Marketing, BroadSoft +1 240.364.5147 Cameron Smith for BroadSoft, Calysto Communication, +1 404.266.2060 ext. 19 Charles Cox, VP Sales/Marketing, Datatrend Technologies, +1 952.931.1203, [email protected]

Datatrend Technologies, Inc.

CONTACT: Hilary Tomasson, Director Corporate Marketing, BroadSoft,
+1-240-364-5147, or Cameron Smith for BroadSoft, Calysto Communication,
+1-404-266-2060 ext. 19, or Charles Cox, VP Sales-Marketing, Datatrend
Technologies, +1-952-931-1203, [email protected]

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