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Platfora Wants to Make Sense Out of Hadoop

It’s aiming to work with existing Hadoop clusters, including Cloudera, MapR and Amazon EMR

Platfora, a Hadoop analytics start-up, has gotten $5.7 million in Series A money from Andreessen Horowitz and the CIA's venture arm In-Q-Tel.

The fledging is trying to make pretty, understandable graphs out of big petabytes-size Hadoop data.

Its product, which will compete with Datameer's, won't be available until next year.

It says Hadoop lacks the interactivity and sophisticated reporting capabilities needed by business users.

It's aiming to work with existing Hadoop clusters, including Cloudera, MapR and Amazon EMR, among others, and automatically turn the questions business users pose into dimensional and predictive dashboards, reports and insights.

It says it will enable sub-second report delivery, analytics overlays and drilldown performance.

It's focused on web, advertising, finance, telecommunications, logistics and federal intelligence operations.

Platfora was started by ex-Microsoftee and former Greenplum product head Ben Werther. At Microsoft Werther was responsible for planning the "post-Longhorn" Windows Server platform and Microsoft's Hyper-V virtualization platform.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at) or paperboy(at), and by phone at 516 759-7025. Twitter: @MaureenOGara

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