Changing the delivery of IT

Tony Bishop

Subscribe to Tony Bishop: eMailAlertsEmail Alerts
Get Tony Bishop: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


News Feed Item

Leading Fragrance eTailer Perfume.com Partners With DoubleClick Performics to Take Affiliate Marketing Program to the Next Level

Leading Fragrance eTailer Perfume.com Partners With DoubleClick Performics to Take Affiliate Marketing Program to the Next Level

VANCOUVER, BRITISH COLUMBIA -- (MARKET WIRE) -- 06/15/07 -- Communicate.com Inc. (OTCBB: CMNN), an emerging growth eCommerce company that owns and operates Perfume.com, America's most popular perfume website(1), today announced it has partnered with DoubleClick Performics to manage Perfume.com's affiliate marketing program. DoubleClick Performics is the performance marketing division of DoubleClick and a leading provider of affiliate and search-marketing services and technologies.

"We are committed to expanding the affiliate channel to improve Perfume.com's overall online marketing efforts," said Geoffrey Hampson, CEO of Communicate.com. "We chose Performics to help us take our lucrative and rapidly-growing affiliate program to the next level. Their professional approach to program management and reliable, innovative technology platform made them the best choice."

"DoubleClick Performics is pleased to help Perfume.com expand its footprint in the affiliate marketplace," said Chris Henger, DoubleClick Performics Vice President of affiliate marketing.

Proprietary research, recently released by DoubleClick Performics in conjunction with comScore, determined that affiliate shoppers are 17 percent more likely than the average Internet user to have an average household income greater than $75,000, and that affiliate consumers are 43 percent more likely to convert into a sale than consumers directed by other referrals, which were defined as all activity that did not come directly to the merchant site or arrive via an affiliate link.

To learn more about the new Perfume.com Affiliate Program with DoubleClick Performics, visit http://www.perfume.com/affiliate_program.php.

About DoubleClick Performics

DoubleClick Performics, a division of DoubleClick, provides performance-based online marketing services and technologies for leading multi-channel marketers. DoubleClick is a global leader in digital marketing technology and services. The world's top marketers, publishers and agencies rely on DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides unique insights and insider knowledge no one else can. That's why all 10 of the world's top 10 brands, 8 of the top 10 global agencies and 8 of the top 10 U.S. and European Web sites choose DoubleClick to help meet their digital marketing needs. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1000 people. Learn more at www.doubleclick.com and www.performics.com.

About Communicate.com Inc.

Communicate.com (OTCBB: CMNN) 'Targeted eCommerce Brands' is an emerging growth, debt-free eCommerce company that owns some of the Internet's most instantly credible and easily remembered brands, including www.Perfume.com, a leading fragrance eTailer, and www.Importers.com, a leading global B2B trade portal. Communicate.com's portfolio of intuitively branded product specific and category specific B2C and B2B websites naturally attracts a high amount of targeted type-in traffic and potential clients per month, providing it with a crucial competitive advantage in customer acquisition and price. Communicate.com was ranked as Canada's 17th fastest-growing company in 2007 by Profit magazine. For more information, visit www.CMNN.com.

This news release contains "forward-looking" statements as such term is defined in the Private Securities Litigation Reform Act of 1995. Because such statements include risks and uncertainties, actual results may differ from those expressed or implied herein. (1)Source: Alexa.com - Sites in perfume

Contacts:
Communicate.com Inc. / Perfume.com
Adam Rabiner
Vice President, Corporate Relations
(604) 648-0536 or 1-866-898-4354
Email: [email protected]
Websites: www.CMNN.com / www.Perfume.com

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.