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Ziff Davis Launches PC Magazine in the Philippines

Ziff Davis Launches PC Magazine in the Philippines

NEW YORK, March 9 /PRNewswire/ -- Ziff Davis Media Inc. announced today the launch of its market-leading publication, PC Magazine, in the Philippines. Ziff Davis Media adds to its growing roster of internationally licensed publications and now produces over 40 versions in over 65 countries. PC Magazine alone is produced in over 53 countries and 17 languages.

Ziff Davis Media is working with its international partner, Hinge Media Inc., to launch the Philippines version of the publication. Hinge Media is a Philippines-based publishing company specializing in the publication, distribution, promotion and sale of magazines.

"PC Magazine provides the most comprehensive labs-based editorial coverage of any technology publication in the United States," said Kristin Holmes, Vice President, International. "We're applying the same successful model to the Philippines, including our editorial quality and standards that Ziff Davis Media publications are known for around the world. We look forward to working with Hinge Media and producing a top-rate publication in a booming technology market."

Scheduled to debut with an initial rate base of 50,000, PC Magazine the Philippines will be published 11 times a year. The publication's editorial mission is similar to its counterpart in the United States, empowering technology influencers to make qualified and educated purchasing decisions with the most trusted and comprehensive labs-based editorial coverage in the industry.

Targeted at both consumer and enterprise technology buyers who are high- volume spenders, early adopters and technology influencers, PC Magazine the Philippines will cover such topics as desktop and notebook computers, digital cameras, printers, personal digital assistants, cell phones, MP3 players and networking computing and servers. PC Magazine the Philippines' editorial team is led by Editor-in-Chief Carlo Ma. Guerrero.

A majority of the content and labs-based evaluations featured in the Philippines edition will be staff written. The remaining content and product reviews will be supplied under license with Ziff Davis Media and will feature content from the U.S.-based PC Magazine.

"Ziff Davis Media is an established leader in the field of technology media and we look forward to working with them to publish a prominent publication," said Poch Bermudez, President & CEO of Hinge Media, and Publisher/Editorial Director of PC Magazine the Philippines. "The Philippines has an emerging technology sector and it's very important that Ziff Davis and PC Magazine are able to help us realize the large potential in this market."

About Ziff Davis Media Inc.

Ziff Davis Media is a leading integrated media company focusing on the technology, videogame and consumer lifestyle markets. The Company is an information services provider of technology media including publications, websites, conferences, events, eSeminars, eNewsletters, custom publishing, list rentals, research and market intelligence. In the United States, the Company publishes 8 market-leading magazines including PC Magazine, Sync, eWEEK, CIO Insight, Baseline, Electronic Gaming Monthly, Computer Gaming World and Official U.S. PlayStation Magazine. The Company exports the power of its brands internationally, with publications in 41 countries and 20 languages. Ziff Davis leverages its content on the Internet with eight highly-targeted technology and gaming sites including PCMag.com eWEEK.com, ExtremeTech.com and 1UP.com. The Company also produces highly-targeted b-to-b and consumer technology events including DigitalLife. With its main headquarters and PC Magazine Labs based in New York, Ziff Davis Media also has offices and lab facilities in the San Francisco and Boston markets. Additional information is available at http://www.ziffdavis.com/ .

Ziff Davis Media Inc.

CONTACT: Randy Zane of Ziff Davis Media Inc., +1-212-503-3535, or
randy_zane@ziffdavis.com

Web site: http://www.ziffdavis.com/

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